Welcome to your very own football blog JC!

I know you're at pro at this sort of thing, which is why I asked you to participate (well, that and the fact that you're intending to follow the World Cup with great excitement this year!).

To give you a bit of context, this forms part of a wider project we're working on, and your input will be invaluable in helping us understand how 'men like you' behave in the lead up to and during the World Cup.

That said, we're interested in hearing your views and opinions on all things football! In particular, we want to know what you find exciting (or not) during the World Cup tournament, how you are consuming the event and the content around it, your stories from all of this, and lots of pics to help bring it all to life!

Here are some useful pointers to give you an idea of the kind of thing we're looking for:

• Your feelings and emotions around the World Cup
• How you are using different media channels to access World Cup content
• Your opinions about the event sponsors and your perception of the brands
• Examples of any World Cup related advertising that you have liked/disliked
• Anything else that has peaked your interest in the tournament

To help you do this, I'll be sending you a short list of questions every week for the next 6 weeks. You should use these as a guide for that week's blog entry. Blogs can be as long as you like, and if you really enjoy writing for us, don't feel restricted to one a week....this is your forum, so log on and use it as much as you like!

As a minimum, I'm expecting you to write on the following dates (I'll give you a nudge if you forget):

• Weds 2nd June
• Weds 9th June
• Weds 16th June
• Weds 23rd June
• Weds 30th June
• Weds 7th July

I think thats enough information for now, but shout if you have any questions or concerns.

Really looking forward to following your blog every week...but as its you, I do feel I have to say - 'Keep it Clean!!!' lol

Thanks

Kajel